This project focused on researching and designing a magazine from scratch.
Starting with basic research, moving onto basic designs into more well laid out content. I crafted a sports magazine about rugby.
The Challenge
The challenge came in all sections of this project. The research was consuming as I had to teach myself about the world of magazines and choose an art style to base my design off of. The design of the magazine was difficult at first as I could not find a balance between colour theme, text amount and spacing.
Key Challenges
Colour themes, text amount, spacing between images, text and dead space, image usage.
Through extensive research, I identified the core values that would control every design decision moving forward.
Design Process
Research & Discovery
I began with comprehensive market research and research into competitors to highlight the key points that consumers of this area of business are drawn to.
Concept Development
- Created multiple designs with different palettes to test.
- Developed color palette options based on brand values.
- Explored typography that balances modernity with readability.
- Tested concepts with target audience for feedback.
Refinement & Execution
After selecting the strongest direction, I refined my plan into an initial designs with a certain design aspect chosen. Testing this on target audiences I was quickly able to eliminate flaws and begin crafting the final version.
The Solution
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The final magazine features a bold, striking front page. The color palette combines deep oranges with darker accents, creating a premium feel for the reader.